Case-driven talks on Brand identity, storytelling, reputation, and more: “Everything should be made as simple
as possible. But not simpler”.
Reveal whether your corporate brand identity is well integrated, show where problems and opportunities lie – and address them.
In addition to teaching executive education at universities, I work as an independent and specialized brand strategy consultant and advisor.
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The Brand Matrix guide executive teams through a structured set of questions that examine aspects of identity related to the organization’s mission, culture, competences, values, and other defining characteristics.
about the toolYour role is to help and guide the organization in creating value. You are leading by helping your organization manage its brands. As a spokesperson for the corporate brand and the organization behind it, your actions and behaviors reflect your leadership.
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some BRANDS I HAVE WORKED WITH
