Welcome to the Matrix

To run a successful business, you need to engage and inspire your employees. To do that, first clarify the promises that make up your company’s identity core – then align that core with every aspect of the business.

The Tool

The Brand Matrix guide executive teams through a structured set of questions that examine aspects of identity related to the organization’s mission, culture, competences, values, and other defining characteristics.

Corporate Brand Leadership

Your role is to help and guide the organization in creating value. Check out the seven principles of corporate brand leadership.

The Brand Matrix book 

In this book, I embark on a journey through the Corporate Brand Identity Matrix and its practical application. I want to help you see that the corporate brand and the organization can never exist in isolation. They are inseparable. They need to be aligned. They are two dimensions of the same thing.