Corporate Brand Leadership

Your role is to help and guide the organization in creating value. You are leading by helping your organization manage its brands. As a spokesperson for the corporate brand and the organization behind it, your actions and behaviors reflect your leadership.

 

seven principles of corporate brand leadership

1.

Bring the brand
into the room.

2.

Create passion
around the brand.

3.

Leave the brand stronger than when you arrived.

4.

Make your brand
your business.

5.

Embrace the collective
ownership of the brand.

 

6.

Honor the brand’s past,
present, and future.

7.

Welcome change
to ensure continuity.