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BrandorientationBrandorientation
  • About
    • About Mats Urde
    • Édouard Manet and the Trademark registration #1
  • The Brand Matrix
    • Welcome to the Matrix
    • The Tool
    • Corporate Brand Leadership
    • The Brand Matrix Book
  • Services
    • Talks
    • Corporate programs
    • Consulting & Education
  • Research
  • Contact
How does an organization's approach to branding affect its ability to build and protect brand value, or risk trademark degeneration? This question underpins the concept of brand orientation, examining how brands gain or lose distinctiveness and the importance of a multidisciplinary approach to brand management.

Brand orientation

Corporate branding and core values

Monarchies as corporate brands

Heritage and brand identity

Uncovering The Corporate Brand

The Corporate Brand Identity Matrix

contact

Brand Orientation
+46(0)707922257
mats.urde@brandorientation.com

POSTAL address

Möllegatan 7
26332 Höganäs
Sweden

Copyright 2025 © Mats Urde
  • About
    • About Mats Urde
    • Édouard Manet and the Trademark registration #1
  • The Brand Matrix
    • Welcome to the Matrix
    • The Tool
    • Corporate Brand Leadership
    • The Brand Matrix Book
  • Services
    • Talks
    • Corporate programs
    • Consulting & Education
  • Research
  • Contact
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