Corporate programs

Reveal whether your corporate brand
identity is well integrated, show where
problems and opportunities lie
– and address them.

The Brand Matrix guides an audience through structured questions about the company or organization. Each question focuses on one element of the organization’s identity. A workshop using the Matrix can reveal whether your corporate brand identity is well integrated, show where problems and opportunities lie, and help you address them. After the team has tackled the questions of all nine elements, we examine whether the answers fit logically together.

Workshops using the Matrix help companies better understand their current corporate brand’s identity and how they want to see it in the future. They also open up related questions such as communication, positioning, and reputation.