This is a great saying by Einstein. I try to live by it by always using cases to illustrate key concepts such as brand identity, storytelling, and reputation. I like to ask questions to encourage discussions and to get interactions with the audience. My favorite techniques are workshops and mini-cases that relate to and illustrate the topic. 

  • The Nobel Prize, Harvard Business School
  • Brand orientation, Copenhagen Business School
  • Business-to-Business Dagens Industri Conference, Stockholm.
  • Corporate branding in business-to-business, Helsingfors.
  • Brand track record, Lund University.
  • Brand Leadership Summit, Mölle, Sweden.
  • International Corporate Identity Group (ICIG), Brighton and Edinburgh UK.
  • Corporate brand identity, Cape Town
  • Volvo Group Brand Management Board, Portsmouth, UK.
  • Corporate Identity and Corporate Branding Identity Symposium, London.
  •  “The rhetoric of the brand,” ESADE Barcelona, Spain.
  • The Swedish Academy, Annual Meeting, Stockholm.