Welcome to the Matrix
The Matrix, in short, is a blueprint and toolbox for defining, redefining, and aligning a corporate brand’s identity as a stepping stone for management.
To run a successful business, you need to engage and inspire your employees. To do that, first clarify the promises that make up your company’s identity core – then align that core with every aspect of the business.
Drawing on his influential Harvard Business Review article, Mats Urde shows you how to take on this critically important task and forge a corporate brand identity that will boldly stand out from the competition.
THE OPPORTUNITY
Prepare to unlock your corporate brand’s full potential, driving growth, building trust, and ensuring the relevance of your organization’s most important brand. Whether you’re a board member, executive, entrepreneur, or simply curious about the dynamics of corporate branding, this book offers a roadmap to success.
THE TOOL
Unleash the transformative power of corporate brand leadership with “The Brand Matrix.” This toolbox helps define, redefine, and align your corporate promise for your leadership, starting from within. Expanding the author’s influential Harvard Business Review article – this groundbreaking book fuses corporate brand building and leadership.
THE APPLICATIONS
Gain practical insights and real-world examples from renowned brands like IKEA, Trek Bikes, Volvo, and the Nobel Foundation showing how the Brand Matrix converges business strategy, brand identity, storytelling, and reputation into brands built to last.
THE OUTCOME
Armed with seven essential principles of corporate brand leadership, you’ll be empowered to lead with purpose, clarity, and resilience.